Everyone knows that a good, short and easy to remember domain name is very valuable. The domain name is the most important part of a website. Since websites are promoted and advertised through domain names, a lot of effort is put into choosing the right domain name. As a result, the most popular words or phrases are already registered.
Another trend in domain registration is to use top-level domains as part of the name. There are few very popular country regions like I (Montenegro), it (Italy), in (India), FM (Federal States of Micronesia). So if the domain name you want is “kiss me”, you can just register the name kiss under my top-level domain. Of course, many such names have already been registered. These domains also have a minor drawback. Since these top-level domains belong to individual countries, it is assumed that websites also belong to those countries. This is reflected in search engine rankings. However, since these names are easy to remember, most users are expected to type them directly into their browser.
The latest approach to domain names is a custom top-level domain. ICANN (Internet Corporation for Assigned Names and Numbers) has announced that they will allow new custom top-level domains. Of course, such a domain name price is prohibitive for ordinary users, but many large companies will buy it. This way you can remove com, net, org and similar domains, at least in theory. But due to the number of existing links, these domains can last a long time. Since the ranking of websites is mainly determined by the number of links pointing to a particular page, it makes no sense to give up a well-developed and respected domain. We’ll have to wait and see how these domains will be used.
You may have encountered a situation where your preferred name is already registered in all gTLDs. What are the options? You can change your name slightly by adding a word before or after the selected name, or by inserting dashes between words. Although the latter option is not popular because many spammers use this technique, the former option is supported by many registrars. When you come across a registered domain, they try to recommend you some similar domains.
In any case, choosing a domain name is not an easy task. This is especially the case when you notice that the most popular names and their variants have already been registered. But if you find a good name that is not registered, you may have just found a gold mine.
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