The first step in creating a website is to buy a domain name. Choosing a domain name is not as easy as choosing a theme for your website design. This is because an ideal domain name recognized by search engines will drive more traffic to your website. More visitors means more sales. So how do you get your domain name to drive more organic traffic to your website? Coming up with a good domain name requires a combination of knowledge, strategy and imagination.
First, it is necessary that you understand some basic terms and have a clear understanding of how domain names work. What is a domain name? It’s a web-based address that you display online that tells people from all over the world where your website is located. The domain name consists of two labels separated by periods. These two parts are very important for any website and also reflect your business. For example, if your company is designing a website for a small business, cheapwebdesign.com might be a good domain name for you.
The left part of the domain name is a very critical and decisive part. Ideally, it should be short, catchy, memorable, easy to pronounce and spell, and avoid using someone else’s trademark.
The right part of the domain name is called the top-level domain. According to the Internet Assigned Numbers Authority (IANA), there are three types of domain names. These are top-level domains (TLDs), generic top-level domains (gTLDs) and country code top-level domains (ccTLDs). TLD domains are the most common domain extensions that every website user knows, such as .com, .net, and .org domain extensions. Generic top-level domains have different meanings. You may not know them, such as .biz, .name and .me. Finally, ccTLDs are designed for websites related to specific countries, such as .cn (China), .uk (UK), and .ro (Romania). So which type of extension should you choose for your website? Will it affect your business? Of course the answer is yes.
Most of us probably think that that.com is the best extension to buy. However, this is not always the case, as the target audience of your website will also play an important role in this. For example, if you’re expecting local visitors from a particular country (eg Canada), you’ll need to register with a .ca extension to let people know you’re doing business outside of Canada. This indicates to search engines that the site’s content is relevant to the relevant country, which will improve the site’s search ranking for queries from the same geographic location. Publishing your regular content will give you a huge audience from Canada.
However, if you are launching a general information website so that your audience is not geographically diverse, you may not need to do so for a specific ccTLD, as you want your content to be read by as many people as possible from all over the world. Suggest that you should choose a TLD or gTLD domain because they tell search engines that your site is global in nature and has no domain preference.
In general, names play an important role when people discover, remember, think about, talk about or navigate a website. Therefore, it is very important to choose two ideal tags to form a perfect domain for your website. It is also important to choose the ideal web hosting for your website. Never ignore your target audience. When you buy web hosting for your website, it is best to find the provider where your visitors are located, that is, if you have a US audience, then you better look for a US based provider.
Hostease, the leading web hosting company based in Dallas, USA, offers shared web hosting, dedicated servers and domain registration services to small and medium-sized businesses at attractive prices.
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